News Roundup: Mar 2, 2026

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Mercedes’ “Baby G”

Mercedes has shifted its strategy several times in recent years, initially prioritizing profit over volume and focusing on high-end sub‑brands like Maybach, AMG, and G, before partially reversing course with plans to reintroduce entry-level models and target 2.0 million annual sales. Announced in Munich in 2023, the smaller “Baby G” was first expected to use Mercedes’ MMA architecture but will instead ride on a unique ladder‑frame platform, retaining classic G‑Class design cues like round headlights and a side‑hinged tailgate. Initially planned as EV‑only, the vehicle is now expected to also offer a 1.5‑liter mild‑hybrid powertrain built in China through Horse Powertrain, likely in response to weak G‑Class EQ sales, with AWD and torque vectoring standard. The model is set to launch in 2027.

WHY IT MATTERS: This move leverages both the legendary “G” brand and bolsters Mercedes’ low-end portfolio — and gives them a direct competitor to the upcoming Defender Sport, which should debut later this year.

THE BOTTOM LINE: Hopefully the additional investment required for a bespoke ladder-frame architecture will pay off with higher volumes and transaction prices.

Genesis’ “Jet on Wheels”

Genesis appears poised to launch a full‑size luxury MPV described as a “jet on wheels,” previewed through official imagery. According to reports cited by the Korean Car Blog, Genesis is targeting a China‑only launch around 2029, with annual volumes of roughly 18,000 units and a possible extended‑range electric powertrain. Given Genesis’ recent expansion into motorsports, performance branding, and bespoke offerings, the move suggests a broader push for growth in new premium segments.

WHY IT MATTERS: While minivans have seen renewed interest in the U.S., they have remained consistently popular in China — especially in the luxury segment, where brands from Lexus to Zeekr compete. Mercedes is preparing a high‑end V‑Class VLS variant, and Genesis — who have already ventured into performance and bespoke territory — clearly want a piece of this pie as well.

THE BOTTOM LINE: Although Genesis is still a growing brand, they are putting multiple pieces in place to ensure additional growth to hit their 2030 sales target of 350,000 units

Lincoln’s “Bronco”

Lincoln appears to be developing a new Bronco-based entry, though the idea remains unconfirmed. Developing a Lincoln‑branded off‑roader would require substantial investment, particularly in engineering refinement and interior quality, even if features like removable doors or roofs were avoided. There are open questions about whether such a vehicle would appeal to existing Lincoln buyers or function primarily as a conquest product, especially given Lincoln’s lack of modern off‑road credibility compared to rivals with motorsports or rally heritage. For now, the concept appears to be little more than internal discussion rather than a committed program.

WHY IT MATTERS: As Audi and BMW reportedly explore off‑road‑focused vehicles, it’s not surprising that other brands would follow suit. While the the Bronco is certainly offroad capability, the idea of creating a viable Lincoln variant seems challenging. But it would give Lincoln a leg up on archrival Cadillac, who have kept their performance upgrades to the track.

THE BOTTOM LINE: An intriguing idea that may be a bridge too far.

Lexus IS Goes Electric

With improvements to existing models, a future modular platform, and advanced battery technology on the roadmap, Lexus appears more committed to electrification despite uncertainty around its global 2035 EV‑only target. The LF‑ZC concept shown in 2023 is widely viewed as a preview of the next‑generation Lexus IS, which would compete directly with upcoming electric sedans such as the BMW i3, Mercedes C‑Class EQ, and Audi A4 e‑tron.

WHY IT MATTERS: Toyota and Lexus faced criticism for lagging in the EV market after the underwhelming launch of early models like the bZ4X and Lexus RZ, but recent updates and additional EV entries have signaled a renewed push. The big question now is whether Lexus’ target of being 100% electric by 2035 will stay in place.

THE BOTTOM LINE: The newer Toyota’ EVs are now competitive, and the upcoming modular architecture and new battery tech could provide serious options alongside the new European luxury EVs.

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