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Mitsubishi Brings Back an Icon
Can an offroad icon be a halo vehicle? Mitsubishi hopes bringing back the legendary Pajero adds some sparkle to the brand... While the Montero (the Pajero’s nameplate in North America) never achieved the status of a Wrangler or a Bronco, the picture looked quite different overseas. The original debuted 44 years ago, inspired by the Mitsubishi PX33--Japan’s first 4WD sedan. It spawned midsize, small, and kei-class variants, and exited production five years ago. Mitsubishi has
Adam Bernard
Sep 22 min read


Can A Brand Be Stretched Too Far?
image: BMWBlog A recent Gauge Index survey from Hankook Tire indicated 64% of Americans are interested in an offroad adventure, versus only 30% last year. And with strong Wrangler and Bronco sales and the imminent arrival of a new Xterra, two new Scouts, and a potential US-focused Defender model, it shouldn't be surprising that other automakers are looking for a piece of the action. Reports surfaced a few months ago of a new US-built large BMW SUV, codenamed G74, that would h
Adam Bernard
Aug 42 min read


News Roundup: Apr 13, 2026
Check out the video: https://youtu.be/pkgnrqxbMds Welcome to Ioniq Universe The Hyundai Venus is a wedge-shaped sedan concept that previews the future of Hyundai’s Ioniq sub-brand in China, debuting alongside the broader “Ioniq Universe” at the Beijing Motor Show. More angular than the Ioniq 6 and visually reminiscent of Honda’s 0 Series Saloon, Venus features a lightweight, frame-structured roof, a transparent rear spoiler, and a highly driver-focused interior. Inside, a wra
Adam Bernard
Apr 143 min read


Hyundai Heads Way Off-Road
IMAGE: HYUNDAI It seems to be almost impossible to keep a secret these days, but that's just what Hyundai did with the cleverly-named Boulder concept unveiled at the New York International Auto Show . With a midsize body-on-frame pickup confirmed "by 2030", my hunch is that they brought the Bronco-esque SUV to New York to gauge customer reaction. You may recall that the Santa Cruz was described by Hyundai as "one of the most researched concepts we have ever done." Unfortuna
Adam Bernard
Apr 81 min read


News Roundup: Mar 2, 2026
Check out the video: https://youtu.be/T6DovaPFU20 Mercedes’ “Baby G” Mercedes has shifted its strategy several times in recent years, initially prioritizing profit over volume and focusing on high-end sub‑brands like Maybach, AMG, and G, before partially reversing course with plans to reintroduce entry-level models and target 2.0 million annual sales. Announced in Munich in 2023, the smaller “Baby G” was first expected to use Mercedes’ MMA architecture but will instead ride o
Adam Bernard
Mar 33 min read


Toyota's New 'Baby' Land Cruiser Isn't What You Were Hoping For...
photos: Toyota Just in time for the Land Cruiser BJ’s 75th anniversary, Toyota will launch the long-rumored Land Cruiser FJ--a spiritual successor to the Tacoma-based FJ Cruiser--next year. WHAT IS IT? Although there had been some speculation (fueled by the electric Compact Cruiser concept shown in 2022) that this new product might be an electrified BFI entry, that’s definitely not the case. Underneath is Toyota’s 21-year-old IMV body-on-frame platform that was originally de
Adam Bernard
Oct 21, 20252 min read
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