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Join date: Dec 5, 2024

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Jul 14, 20261 min
Translating High Performance into High Efficiency
It turns out high-performance EV hardware can be super-efficient, too...If you've heard about axial flux motors in the past few years, it's likely been in the context of applications in high-performance luxury automotive brands. Compared to the radial flux motors you find in most electrified vehicles, axial flux motors are lighter, more power dense, and can produce more torque--ideal for high-performance vehicles. Five years ago, Mercedes-Benz purchased the UK's Yasa, intending to use them in...

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Jul 14, 20262 min
Insights from McKinsey's Mobility Pulse
This morning I was fortunate enough to attend a briefing on McKinsey's Mobility Consumer Pulse for 2026. A few items caught eye given the considerable levels of uncertainty in today's auto industry... Yes, there's an affordability crisis, and we now know how consumers are responding. I heard a hypothesis the other day that expectations on tariffs might have caused a run on new vehicle purchases before prices went up. Now that they are up (and going up further), consumers are either looking to...

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Jul 14, 20264 min
News Roundup: Jul 13, 2026
Check out the video: https://youtu.be/cKZgVDtzxgU Go, MG! The MG Go concept is positioned as a stylish small electric hatch that channels the spirit of classic MG performance icons while previewing the forthcoming MG2. Designed in London and aimed at fashionable rivals such as the VW ID.Polo, Mini Cooper, and Renault 5, it appears intended less as a budget EV and more as a characterful, image-led model that could become a new brand icon, though MG has not yet revealed its interior or...

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Adam Bernard

Adam Bernard

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