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Join date: Dec 5, 2024

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Sep 3, 20261 min
The End of Spain’s SEAT?
SEAT.com homepage Is it time to pour one out for Spain’s national automotive brand? SEAT was founded in 1950, launching initially with reworked Fiat products; it wasn’t until 25 years later that it launched its first wholly internally developed product. In the early 1980s, the relationship between SEAT and Fiat began to deteriorate, allowing VW Group to step in and add the brand to its portfolio by the end of 1986. SEAT was positioned as a value-oriented alternative to VW Group’s Skoda, both...

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Sep 2, 20262 min
Mitsubishi Brings Back an Icon
Can an offroad icon be a halo vehicle? Mitsubishi hopes bringing back the legendary Pajero adds some sparkle to the brand... While the Montero (the Pajero’s nameplate in North America) never achieved the status of a Wrangler or a Bronco, the picture looked quite different overseas. The original debuted 44 years ago, inspired by the Mitsubishi PX33--Japan’s first 4WD sedan. It spawned midsize, small, and kei-class variants, and exited production five years ago. Mitsubishi has been teasing its...

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Sep 1, 20261 min
Honda Finds a New Partner—In India
Honda's upcoming India-built 0 Series Alpha SUV India's Tata Motors has been quite busy lately, between rebooting the Sierra SUV, working with Chery/JLR on their new Avinya premium EVs, and helping Stellantis create a new affordable Jeep. Honda, meanwhile, has been facing numerous headwinds. They cancelled three state-of-the-art SUVs mere months before the first one was scheduled to hit the market, and are unwinding the relationship that yielded the now-dead Honda Prologue and Acura ZDX. In...

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Adam Bernard

Adam Bernard

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