Toyota's New 'Baby' Land Cruiser Isn't What You Were Hoping For...
- Adam Bernard
- Oct 21
- 2 min read
Just in time for the Land Cruiser BJ’s 75th anniversary, Toyota will launch the long-rumored Land Cruiser FJ--a spiritual successor to the Tacoma-based FJ Cruiser--next year.
WHAT IS IT?
Although there had been some speculation (fueled by the electric Compact Cruiser concept shown in 2022) that this new product might be an electrified BFI entry, that’s definitely not the case. Underneath is Toyota’s 21-year-old IMV body-on-frame platform that was originally developed for emerging markets, most recently used on the proportionally similar Hilux Champ pickup. Powering the FJ is Toyota’s equally venerable 2.7L four-cylinder and a six-speed automatic--and that’s the only choice buyers have at the moment. Toyota is also offering customization and personalization options, including retro-style round headlamps (like the Land Cruiser 250), removable and replaceable bumpers, an engine intake snorkel, and MOLLE panels for attaching outdoor equipment. There’s also a folding electric trike, the appropriately named Land Hopper, that fits neatly into the trunk. The interior is modern but straightforward, with plenty of physical controls.
WHY IT MATTERS
“Land Cruiser” seems to be a nameplate with plenty of heritage and recognition, so--just as Ford added a Bronco Sport--the idea of a more affordable (but still capable) variant makes sense. And with the Chinese now diving into the offroad pool (and increasing exports to key markets), this offers Toyota a chance to bring younger buyers into the showroom.
THE BOTTOM LINE
The new FJ clear fits the design and capability brief of the Land Cruiser family’s junior member. But the lack of electrification and limited markets (Africa, Asia, the Middle East and South America only) seem to be potential missteps on Toyota’s part, and perhaps there is a second part to the plan for developed markets that addresses an opportunity for an affordable offroader.
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