top of page
Search

News Roundup: Mar 16, 2026

Check out the video here: https://youtu.be/BXHtSUvsPeI



Honda Retreats From EVs (in the US)

Honda’s recent cancellation of three U.S.-market EVs reinforces its long‑standing reputation as an engine company first, automaker second, with the decision raising questions about its EV strategy and competitiveness. While the cancellation of the avant‑garde 0 Saloon makes some sense given American buyers’ preference for SUVs, it’s surprising that the seemingly stronger 0 Series architecture was shelved while the Sony‑Honda Afeela program continues. The cancellations of the 0 SUV and the RSX is more puzzling, especially given growing competition in the EV SUV space and Honda’s historic rivalry with Toyota, which recently launched an electric Highlander. Honda itself has acknowledged that heavy EV investment hurt competitiveness elsewhere, particularly in China, where it struggled to match the value proposition of newer EV manufacturers.

WHY IT MATTERS: Many have criticized what sounds like an over-reaction from Honda, especially in light of Toyota’s just-announced Highlander EV, which suggests they are far more confident about the US EV market. This leaves Honda with a single entry—the GM-based Prologue, which disappears at the end of this year—and no plan for the future.

THE BOTTOM LINE: An extreme reaction that may point to more issues within Honda’s leadership and long-term strategic plans.


Renault’s Next Espace?

Renault’s newly unveiled FutuREady strategy outlines an ambitious product plan through 2030, including 26 new models and a renewed focus on the C‑ and D‑segments, with the R‑Space Lab concept offering a glimpse of what’s coming. Inspired by the original Espace—once a pioneering MPV and now a three‑row SUV—the R‑Space Lab suggests a possible return to a one‑box MPV form as tastes evolve. Developed by Renault’s Futurama innovation lab, the concept showcases advanced interior ideas such as a full‑width forward‑mounted IP display, steer‑by‑wire yoke steering, front‑seat airbags that free up cabin storage, and highly flexible rear seating.

WHY IT MATTERS: With minivan sales rebounding in the US last year, is there a possibility of that happening in Europe, too? Even if that doesn’t happen, this concept showcases several features and technologies likely under consideration for Renault’s next-generation vehicles.

THE BOTTOM LINE: Attractive and contemporary design likely sets the stage for Renault’s next-generation HMI.


Renault Heads Offroad

Renault’s Bridger concept previews a rugged, pint‑size SUV aimed squarely at emerging markets, particularly India, offering Defender‑ or Bronco‑like styling in a much smaller and more affordable package. Designed and engineered in India for local production starting next year, the Bridger features a boxy design, bold diagonal graphics, a side‑hinged tailgate with an externally mounted spare tire, and an updated RGEP multi‑energy platform that supports gas, hybrid, and EV powertrains. Positioned alongside the more car‑like Kiger, the Bridger appears close to production‑ready, though Renault is keeping interior details and full specifications under wraps until closer to launch.

WHY IT MATTERS: Renault’s international operations are becoming increasingly important in the brand’s global business strategy, and Renault is investing in more unique products for their non-European portfolios. The Bridger represents a unique entry in this part of the market and could wind up developing a cult following, especially with the multi-energy capability.

THE BOTTOM LINE: Clever, cheeky, and zero-emissions-capable—this could be a hit for Renault (and perhaps they might even send it to Europe).


Dacia’s Stylish New Wagon

Building on more than two decades of success since Renault’s acquisition, Dacia is pushing confidently into its next phase with a 2030 plan that emphasizes electrification while preserving its value‑focused identity. With Sandero continuing as Europe’s best‑selling car and strong customer loyalty fueling Renault’s broader portfolio, Dacia plans to increase electrified vehicles from a quarter to two‑thirds of its sales, including four new EVs. Among them is the Striker, a stylish new C‑segment wagon and Dacia’s second entry in the class after the Bigster, previewed so far only through exterior imagery that hints at distinctive design elements, with full details expected later this year.

WHY IT MATTERS: Dacia is a lynchpin in Renault Group’s strategy, and adding this uniquely proportioned vehicle allows them attract both car and SUV intenders.

THE BOTTOM LINE: Dacia’s slow and steady move upmarket seems to be paying off.


Mercedes’ “Grand Limousine”

Mercedes has officially revealed the VLE, the first consumer‑focused model on its long‑awaited VAN.EA electric platform, positioning it as a premium MPV counterpart to the E‑Class. The VLE features an 800‑volt electrical architecture capable of rapid charging, multiple powertrain options, air suspension, rear‑wheel steering, and a comprehensive driver‑assistance sensor suite. Inside, Mercedes leans heavily into luxury and technology with a retractable rear entertainment screen, full‑width front Superscreen, and innovative removable seats that roll easily for cargo flexibility. While features like power‑deploying door handles may pose regulatory challenges in some markets, the VLE appears well‑equipped to compete in China and sets the stage for an even more upscale VLS model expected to reach the U.S.

WHY IT MATTERS: Mercedes has been building vans for years, but this new generation marks an expansion into the consumer side, just as luxury minivans are taking off in China from both legacy and startup brands. The hardware itself, including 800V technology and rear-wheel-steering, is equally impressive.

THE BOTTOM LINE: A luxury van that ticks all the right boxes, including a prestigious badge on the grille.


 
 
 

Comments


Let's Connect

Whether it's a strategy consulting engagement, competitor assessment, speaking opportunity as guest or moderator at your event or podcast, please reach out via email, phone, or the contact form.

Email

Phone

248.212.7172

linkedin.png
youtube.png
substack.png

Contact

© 2035 by Lynch & Powell. Powered and secured by Wix

bottom of page