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Too Much, Too Soon?
As relative newcomer VinFast struggles in the US and European markets and shifts its focus to India, Indonesia, and the Philippines, you’d think their leadership would be focused on this significant pivot to try and stabilize the ship. Instead, they have also announced an expansion of their “ultra luxury” Lac Hong brand, initially launched last year with an armored variant of the VF9 three-row SUV. Lac Hong 900LX (source: VinFast) There are few specifics available on the 900
Adam Bernard
Mar 31 min read


Mexican Standoff for Asian Automakers
Well, as both Tesla and Rivian demonstrated, it can be a lot more financially beneficial to buy an existing plant than build one from the ground up. Now, the Nissan-Mercedes jointly-run plant in Mexico is up for sale , with three bidders. You’ll recall BYD (who sold about 80,000 vehicles in Mexico last year, or about 5.3% of the market) began talking about building a plant in Mexico back in 2024. Then they said they’d wait until the election, and then the Financial Times
Adam Bernard
Feb 122 min read
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