Surprise! I was interviewed for a podcast yesterday and asked if I had ever been surprised in the 25 years I spent in the competitor intelligence space. The best example that came to mind was the DaimlerChrysler merge r  , which I heard announced on the radio while driving into work — shortly before I was supposed to give a presentation to several hundred people on Chrysler’s potential future.  Today’s announcement  about Ford and Renault was definitely a surprise. Sure, Ford

Check out the video here: https://youtu.be/BddWjJA3tkE Peugeot’s New Shape The Polygon EV concept previews the next-generation 208, as the first entry on the new STLA Small Platform in 2027. Originally previewed in the Fortnite video game universe—all the better to engage younger people with the brand—it features an exterior design inspired by the legendary 204. The trio of light of front light bars is an interpretation of Peugeot’s three-claw lighting signature, and there ar

Check out the video: https://youtu.be/tIGIUlPeu2M Although I was fortunate to attend IAA in Munich two years ago, this year I watched all...

See the video here: https://youtu.be/ZiTooI7drlM Ferrari Amalfi The Italian supercar maker has often used Italian geography to name their...

It's been a rather eclectic week; the latest AutoPerspectives News Roundup includes the new Freelander family, the death of the "ID"...