top of page


Translating High Performance into High Efficiency
It turns out high-performance EV hardware can be super-efficient, too...If you've heard about axial flux motors in the past few years, it's likely been in the context of applications in high-performance luxury automotive brands. Compared to the radial flux motors you find in most electrified vehicles, axial flux motors are lighter, more power dense, and can produce more torque--ideal for high-performance vehicles. Five years ago, Mercedes-Benz purchased the UK's Yasa, intendi
Adam Bernard
Jul 141 min read


News Roundup: Jun 22, 2026
Check out the video: https://youtu.be/MNbshPOwIXk The next-generation Chevrolet Silverado delivers an evolutionary redesign rather than a radical reinvention. It keeps a broad trim lineup and leans on strong traditional truck credentials, including best-in-class standard torque, a powerful naturally aspirated V8, widespread 10-speed automatics, and a segment-unique diesel option. However, it stands apart from rivals by lacking a hybridized gas powertrain, retaining a four-cyl
Adam Bernard
Jun 234 min read


Mercedes Cozies Up to Geely
source: Mercedes Mercedes is already connected with Chinese automaker Geely in a joint venture for the rebooted Smart brand, as well as purchasing mild hybrid powertrains from Horse (the Renault-Geely joint venture). Now, if the reports from the Chinese media are true, Mercedes will leverage Geely expertise to develop a new compact EV platform, codenamed Phoenix. Such a move raises some questions about Mercedes’ future low-end strategy. You may recall that, back in 2022, M
Adam Bernard
Mar 61 min read


Mexican Standoff for Asian Automakers
Well, as both Tesla and Rivian demonstrated, it can be a lot more financially beneficial to buy an existing plant than build one from the ground up. Now, the Nissan-Mercedes jointly-run plant in Mexico is up for sale , with three bidders. You’ll recall BYD (who sold about 80,000 vehicles in Mexico last year, or about 5.3% of the market) began talking about building a plant in Mexico back in 2024. Then they said they’d wait until the election, and then the Financial Times
Adam Bernard
Feb 122 min read


News Roundup: Jan 19, 2026
Check out the video: https://youtu.be/uwlOUMrMXu0 Kia Goes Small The KIA EV2 is a compact electric vehicle that builds on the platform and design cues of the larger EV3, offering a smaller footprint than the outgoing Soul EV and launching in Europe at under €30,000. Notable features include flush doorhandles, a rising beltline, up to 19-inch wheels, and low-mounted taillamps for easier rear access. Powered by the front-wheel-drive EGMP-derived platform, it offers battery opti
Adam Bernard
Jan 204 min read
bottom of page
