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Does Ford’s New Partner Leave VW Cold?
Surprise! I was interviewed for a podcast yesterday and asked if I had ever been surprised in the 25 years I spent in the competitor intelligence space. The best example that came to mind was the DaimlerChrysler merge r , which I heard announced on the radio while driving into work — shortly before I was supposed to give a presentation to several hundred people on Chrysler’s potential future. Today’s announcement about Ford and Renault was definitely a surprise. Sure, Ford
Adam Bernard
Dec 92 min read


News Roundup: Sept 22, 2025
Check out the video: https://youtu.be/Kuw0j88JyzE TOYOTA’S NEW BZ7 FLAGSHIP Originally shown as a concept in Shanghai, Toyota’s electric...
Adam Bernard
Sep 235 min read


News Roundup at Monterey Car Week 2025
Check out the video here: https://youtu.be/dJ2BswO1110?si=-_tAUQUdPPqc359f Although I wasn't fortunate enough to attend Monterey Car Week...
Adam Bernard
Aug 261 min read


Analysis: Ford's "Model T" Moment
image: Ford To get the obvious spoiler alert out of the way: Ford did not show what their new Model T-inspired affordable EV will look...
Adam Bernard
Aug 112 min read


News Roundup: July 21, 2025
Check out the video here: https://youtu.be/CJ4spfRIFo8 Ford's Electrified Bronco Ford's resurrection of the iconic Bronco nameplate...
Adam Bernard
Jul 223 min read


It's a Bronco, Jim—But Not As We Know It!*
Ford Bronco New Energy (photo: Ford) Frankly, I don't think anyone saw this coming. At first glance, it looks like a Bronco Sport, but...
Adam Bernard
Jul 161 min read
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