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Sometimes the Dreame Dies
Dreame Technology, like the UK’s Dyson, wanted to expand their portfolio beyond vacuum cleaners. Sir James Dyson invested (and lost) $600M in a failed effort to launch a luxury electric crossover, but Dreame aimed even higher (although no one knows how much money was invested). Bugatti- and Rolls-Royce-inspired EVs were joined by supercars, highlighted by an appearance at CES in Las Vegas this past January. But it sounds like the business model for Dreame’s automotive busines
Adam Bernard
Aug 261 min read


News Roundup: May 11, 2026
Check out the video: https://youtu.be/aCrHhPRgQh4 Lexus’ Flagship EV The Lexus TZ appears to follow the brand’s familiar luxury formula by taking a mainstream Toyota foundation and elevating it with sharper styling, a richer cabin, and a few notable new technologies. It enters the three-row luxury EV space with competitive range, distinctive design, and thoughtful comfort features such as upscale materials, ambient lighting, and available ottomans, though its performance and
Adam Bernard
May 122 min read


NEws Roundup: Jan 13, 2026
Check out the video: https://youtu.be/r2izJV9CuCI The big picture The CES event has grown tremendously since my last attendance in 1990, when I was a business school student working on a field study for Zenith about the then-emerging high-definition TV. Back then, the experience included visits to the National Association of Broadcasters and Zenith’s R&D labs. I never attended CES during my time at GM, as the event’s prominence grew later, and I would delegate attendance to t
Adam Bernard
Jan 135 min read


CES 2026 Day 4: The Big Finish
My last day at CES allowed me to learn about some intriguing new technologies and spend some time on the show floor as well (and check out some actual new cars!) ... HERE is probably the biggest brand in mapping you’ve never heard of. This 40-year-old company boasts almost 240 million vehicles shipped with HERE data and solutions and claims over 3,500 patents. Their technology underlies the navigation systems in many automakers, allowing each automaker to build its own brand-
Adam Bernard
Jan 133 min read


news roundup: sept 29, 2025
Check out the video: https://youtu.be/HDX_K7ehFZU LOOK—A NEW CAR! It’s not often these days that you see a steel-bodied, internal...
Adam Bernard
Sep 30, 20254 min read


News Roundup: Sept 22, 2025
Check out the video: https://youtu.be/Kuw0j88JyzE TOYOTA’S NEW BZ7 FLAGSHIP Originally shown as a concept in Shanghai, Toyota’s electric...
Adam Bernard
Sep 23, 20255 min read
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