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Volvo's New Strategy Splits East and West
It's hard to argue Volvo hasn't done well under the patronage of Geely. The Chinese automaker purchased the Swedish company in 2010 and took an admirably hands-off approach. They essentially wrote an $11 billion check, telling the company to be the best Volvo they could be. Compared to their last full year under Ford's ownership, Volvo has seen global sales double, revenue nearly triple, and EBIT go from a ~$1 billion loss to a $1.2 billion profit. After abandoning an all-EV
Adam Bernard
3 days ago2 min read


News Roundup: Aug 31, 2026
Check out the video: https://youtu.be/RhtL5YDiKNY Genesis Aims High The Genesis GV90 positions Genesis squarely in the six-figure electric luxury SUV arena, translating much of the Neolun concept’s show-car drama into production form with coach doors, high-end cabin materials, advanced lighting, and a tech-heavy interior experience. Built on a Genesis-exclusive eMP platform with a large 123.5kWh battery, an estimated 310-mile range, 800V fast charging, and a 656hp twin-motor
Adam Bernard
Sep 13 min read


Sometimes the Dreame Dies
Dreame Technology, like the UK’s Dyson, wanted to expand their portfolio beyond vacuum cleaners. Sir James Dyson invested (and lost) $600M in a failed effort to launch a luxury electric crossover, but Dreame aimed even higher (although no one knows how much money was invested). Bugatti- and Rolls-Royce-inspired EVs were joined by supercars, highlighted by an appearance at CES in Las Vegas this past January. But it sounds like the business model for Dreame’s automotive busines
Adam Bernard
Aug 261 min read


The Chinese Automotive Juggernaut Continues...
image: Gemini The 2026 edition of the Fortune Global 500 contains several noteworthy data points about China’s rapidly accelerating auto industry: BYD remains the top-ranked Chinese automaker at #91--and, despite numerous headwinds, is in the same spot they were last year. Gasgoo notes it “underscores the resilience of BYD’s revenue base, built on vertical integration across the entire supply chain.” EV battery giant CATL jumps from 303 to 260 as global EV and PHEV penetrati
Adam Bernard
Aug 41 min read


News Roundup: May 4, 2026
Check out the video: https://youtu.be/1WAdQvZkjBw Three For the Road Hyundai’s Ioniq 3 is a small, sporty Europe-focused EV that borrows its 400V underpinnings from the Kia EV3/EV2 but adds distinctive “Art of Steel” styling cues, strong aero for its size, and a wide range of color and wheel choices. Performance is modest (roughly 9–10 seconds to 100 km/h), but the projected EV range is competitive depending on battery, and the feature list is rich with advanced driver assist
Adam Bernard
May 72 min read


Mercedes Cozies Up to Geely
source: Mercedes Mercedes is already connected with Chinese automaker Geely in a joint venture for the rebooted Smart brand, as well as purchasing mild hybrid powertrains from Horse (the Renault-Geely joint venture). Now, if the reports from the Chinese media are true, Mercedes will leverage Geely expertise to develop a new compact EV platform, codenamed Phoenix. Such a move raises some questions about Mercedes’ future low-end strategy. You may recall that, back in 2022, M
Adam Bernard
Mar 61 min read


Mexican Standoff for Asian Automakers
Well, as both Tesla and Rivian demonstrated, it can be a lot more financially beneficial to buy an existing plant than build one from the ground up. Now, the Nissan-Mercedes jointly-run plant in Mexico is up for sale , with three bidders. You’ll recall BYD (who sold about 80,000 vehicles in Mexico last year, or about 5.3% of the market) began talking about building a plant in Mexico back in 2024. Then they said they’d wait until the election, and then the Financial Times
Adam Bernard
Feb 122 min read


News Roundup: Feb 2, 2026
Check out the video: https://youtu.be/mwNTrwGEk90 The Best Gets Better Often described as “the best car in the world,” the latest Mercedes S‑Class arrives with a major under‑the‑skin overhaul despite its familiar look, with roughly half of its 5,400‑plus parts newly developed or revised. Styling updates focus on a larger optional illuminated grille, abundant gloss‑black trim, and distinctive illuminated star details, while customization is taken to extremes through MANUFAKTUR
Adam Bernard
Feb 34 min read


News Roundup: July 28, 2025
Check out this week's video here ... FX Super One Remember Faraday Future? They unveiled the $300,000 FF91 at the Consumer Electronics...
Adam Bernard
Jul 29, 20253 min read


News Roundup: July 21, 2025
Check out the video here: https://youtu.be/CJ4spfRIFo8 Ford's Electrified Bronco Ford's resurrection of the iconic Bronco nameplate...
Adam Bernard
Jul 22, 20253 min read


It's a Bronco, Jim—But Not As We Know It!*
Ford Bronco New Energy (photo: Ford) Frankly, I don't think anyone saw this coming. At first glance, it looks like a Bronco Sport, but...
Adam Bernard
Jul 16, 20251 min read
News Roundup: May 19, 2025
It's been a rather eclectic week; the latest AutoPerspectives News Roundup includes the new Freelander family, the death of the "ID"...
Adam Bernard
May 19, 20251 min read
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