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Can A Brand Be Stretched Too Far?
image: BMWBlog A recent Gauge Index survey from Hankook Tire indicated 64% of Americans are interested in an offroad adventure, versus only 30% last year. And with strong Wrangler and Bronco sales and the imminent arrival of a new Xterra, two new Scouts, and a potential US-focused Defender model, it shouldn't be surprising that other automakers are looking for a piece of the action. Reports surfaced a few months ago of a new US-built large BMW SUV, codenamed G74, that would h
Adam Bernard
Aug 42 min read


News Roundup: Jul 6, 2026
Check out the video: https://youtu.be/g4iNCRvazNY The Power of Choice BMW’s new X5 brings the brand’s Neue Klasse design and technology strategy to its midsize luxury SUV, launching with an unusually broad range of powertrains that includes mild-hybrid gas and diesel, plug-in hybrid, full electric, and an upcoming hydrogen variant. Much of the iX3’s technology carries over, including 800V architecture, improved battery chemistry, Symbiotic Drive, Panoramic iDrive, Alexa+, and
Adam Bernard
Jul 74 min read


The BMW iX is Dead! Long Live the iX5!
If you're a fan of BMW's Neue Klasse design and technology, you're going to enjoy the third model to benefit from this new strategy: BMW's X5. The new iX5 electric variant will replace the iX in BMW's portfolio in the US later this year, while other markets will see it last a bit longer. The X5 launches initially in several variants, including mild hybrid gas and diesel, plug-in hybrid gas, and electric, with a hydrogen model to follow; BMW notes this is their first model wit
Adam Bernard
Jul 12 min read


News Roundup: Jun 22, 2026
Check out the video: https://youtu.be/MNbshPOwIXk The next-generation Chevrolet Silverado delivers an evolutionary redesign rather than a radical reinvention. It keeps a broad trim lineup and leans on strong traditional truck credentials, including best-in-class standard torque, a powerful naturally aspirated V8, widespread 10-speed automatics, and a segment-unique diesel option. However, it stands apart from rivals by lacking a hybridized gas powertrain, retaining a four-cyl
Adam Bernard
Jun 234 min read


News Roundup: Jun 1, 2026
Check out the video: https://youtu.be/_sU81lo-rug Ferrari Sees the Light Ferrari’s new Luce is the brand’s first electric car, and it arrives as a highly ambitious, highly controversial flagship that blends dramatic design, extreme performance, and experimental user experience. Styled inside and out by LoveFrom, the Jony Ive– and Marc Newson–led design firm, the Luce features an unusually cab-forward shape, a black passenger capsule wrapped in colored bodywork, aerodynamic fr
Adam Bernard
Jun 86 min read


News Roundup: apr 27, 2026
Check out the video: https://youtu.be/Hd8pQKypr6I Smart Returns to its Roots Smart’s Concept #2 previews the next chapter for the storied city-car brand that began with Swatch’s early-1990s ambitions and reached production with the ForTwo in 1997. Built on a new Electric Compact Architecture, the #2 goes fully electric and targets roughly 186 miles of range (likely on China’s CLTC cycle), a major step up versus the outgoing model. Visually it stays close to the ForTwo’s compa
Adam Bernard
Apr 288 min read


News Roundup: Mar 23, 2026
Check out the video ! Rivian’s R2 Gets Real The Rivian R2, first previewed as a prototype two years ago , has now been formally detailed as a compact electric SUV launching initially in higher‑priced trims, with standard, premium, and performance models ranging from about $49,000 to $58,000, while the originally promised $45,000 version is delayed until later in 2027. In dual‑motor form it delivers a striking 656 horsepower, outperforming luxury rivals like the Mercedes GLC E
Adam Bernard
Mar 265 min read


Wheels Within Wheels
I don't understand why BMW is tying itself into Gordian knots trying to explain their new steering wheel. According to BMWBlog , BMW design chief Adrian van Hooydonk talked about the new design in a briefing ahead of the i3’s world premiere. The discussion addressed the twin vertical spokes and the ‘elimination’ of the horizontal spokes. “We began to make the steering wheel smaller and flat on the top and on the bottom. In order to see that display, we needed to open up the s
Adam Bernard
Mar 232 min read
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