top of page
Search

Mercedes-AMG Goes For Triple Screens


I confess, I was a little disappointed to see the first photos of the interior the still-clumsily-named Mercedes-AMG GT 4-Door Coupe. Yes, the quilted leather, carbon fiber, jet-engine vents, projection-screen glass roof, and ambient lighting are cool. The three rotary knobs to control the performance software are a nice addition, too.


Unfortunately, the instrument panel looks like just about any other three-screen setup on the market — and, in the process, takes away the physical climate controls and puts them back on the screen.


While I think Ferrari may have gone a bit too far with the Luce (whose interior I find intriguing but not Ferrari-appropriate), I think Mercedes missed an opportunity here to redefine performance EV interiors. This simply looks like a Superscreen interior with the center screen angled towards the driver, and I think it could have been so much more.


I do look forward to the full reveal and the accompanying performance EV technology, though — especially those axial flux motors.


 
 
 

Comments


Let's Connect

Whether it's a strategy consulting engagement, competitor assessment, speaking opportunity as guest or moderator at your event or podcast, please reach out via email, phone, or the contact form.

Email

Phone

248.212.7172

linkedin.png
youtube.png
substack.png

Contact

© 2035 by Lynch & Powell. Powered and secured by Wix

bottom of page