Surprise! I was interviewed for a podcast yesterday and asked if I had ever been surprised in the 25 years I spent in the competitor intelligence space. The best example that came to mind was the DaimlerChrysler merge r  , which I heard announced on the radio while driving into work — shortly before I was supposed to give a presentation to several hundred people on Chrysler’s potential future.  Today’s announcement  about Ford and Renault was definitely a surprise. Sure, Ford

This year’s Reuters Automotive USA event in Detroit (#reautousa) offered an opportunity to hear from suppliers, analysts, and automakers as the auto industry faces unprecedented levels of chaos and uncertainty. Here are some of the key automaker insights I came away with: Rivian ’s CFO Claire McDonough was optimistic as the company prepares to launch the $45,000 R2 but noted that Rivian was not yet a household name—and that needs to change. She pointed to Rivian’s strong ver

See the video here: https://youtu.be/ZiTooI7drlM Ferrari Amalfi The Italian supercar maker has often used Italian geography to name their...

It's been a rather eclectic week; the latest AutoPerspectives News Roundup includes the new Freelander family, the death of the "ID"...