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Can Toyota Take on Rolls and Bentley?
photo: Toyota Can Toyota break into the ultraluxury space dominated by Rolls-Royce and Bentley? They think they can, with plans to spin off the nearly sixty-year-old Toyota Century nameplate into a separate brand (not unlike what Hyundai did with Genesis). We’ll see a dramatic coupe concept at the Japan Mobility Show in a couple of weeks--and perhaps learn a little more about how they plan to pull this off--but, until then, a few points to ponder... Toyota has already tried
Adam Bernard
Oct 162 min read


News Roundup: July 14, 2025
See the video here: https://youtu.be/fNFGQyN2FkM Bentley's New Electric Concept Bentley's made no secret of the fact that they are...
Adam Bernard
Jul 154 min read
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