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Sometimes the Dreame Dies
Dreame Technology, like the UK’s Dyson, wanted to expand their portfolio beyond vacuum cleaners. Sir James Dyson invested (and lost) $600M in a failed effort to launch a luxury electric crossover, but Dreame aimed even higher (although no one knows how much money was invested). Bugatti- and Rolls-Royce-inspired EVs were joined by supercars, highlighted by an appearance at CES in Las Vegas this past January. But it sounds like the business model for Dreame’s automotive busines
Adam Bernard
Aug 261 min read
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