top of page


Hyundai Heads Way Off-Road
IMAGE: HYUNDAI It seems to be almost impossible to keep a secret these days, but that's just what Hyundai did with the cleverly-named Boulder concept unveiled at the New York International Auto Show . With a midsize body-on-frame pickup confirmed "by 2030", my hunch is that they brought the Bronco-esque SUV to New York to gauge customer reaction. You may recall that the Santa Cruz was described by Hyundai as "one of the most researched concepts we have ever done." Unfortuna
Adam Bernard
Apr 81 min read


JD Power Automotive Forum 2026
This year’s JD Power Automotive Forum, which preceded the New York International Auto Show last week, was once again an opportunity to catch up on the retail side of the business (which is always educational for me) as well as emerging industry trends. The up-front global economic outlook and U.S. automotive outlook set the stage, with the expected array of less-than-encouraging numbers: labor market challenges, the retail sales shift from discretionary to essential goods
Adam Bernard
Apr 82 min read
bottom of page
