There’s no shortage of controversy – or opinions—surrounding Ferrari’s new EV. Things get more interesting when you compare and contrast what Ferrari did versus other brands’ strategies in the ultra-luxury EV space. First, I should say I don’t think the Luce is a complete disaster. It certainly has taken advantage of the EV powertrain – so, no need to package a giant hunk of internal combustion-related steel or aluminum – to come up with a more dramatic proportion. The claime

Check out the video: https://youtu.be/_sU81lo-rug Ferrari Sees the Light Ferrari’s new Luce is the brand’s first electric car, and it arrives as a highly ambitious, highly controversial flagship that blends dramatic design, extreme performance, and experimental user experience. Styled inside and out by LoveFrom, the Jony Ive– and Marc Newson–led design firm, the Luce features an unusually cab-forward shape, a black passenger capsule wrapped in colored bodywork, aerodynamic fr

Check out the video: https://youtu.be/f4wfp7aJHDY Ferrari Sees the Light Ferrari’s first electric vehicle is officially named Luce — Italian for “light” — and represents a surprising design direction for the brand’s EV debut. Previously known as Elettrica, the Luce features an interior and exterior designed by LoveFrom, the firm co‑founded by Jony Ive, with a deliberate emphasis on physical controls rather than touch-only interfaces for safety and ergonomics. The cabin avoids