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JLR and Stellantis Build a Defender for America
As JLR struggles to reboot the Jaguar brand and launches the new Freelander brand (with Chery's help) in China, they are now turning to opportunities in the US market. That has led to a Memorandum of Understanding with Stellantis, to "explore collaboration opportunities to create synergies across product and technology development, leveraging the companies’ complementary strengths to create value for both organizations." What does that mean in plain English? JLR leadership ha
Adam Bernard
Jul 12 min read
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