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Alfa Romeo's "Necessary Beauty"
Alfa Romeo has been having a rough time. If you go back to 2014 to Sergio Marchionne’s grand plan, Alfa was supposed to have a spectacular portfolio of eight sedans, SUVs, and sports coupes by 2020. That, of course, like many of Marchionne’s promises, never materialized. And, while sales outside the US have been growing this year, US sales are plummeting, and new products (like the next-generation Stelvio and Giulia) continue to be delayed. The Cuorerosso (“red heart”) concep
Adam Bernard
2 hours ago2 min read
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