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A Rose by Any Other Name
Just as the JLR/Chery JV is taking the Freelander nameplate and building it into a brand, VW Group deployed this strategy seven years ago. The Jetta compact sedan had a strong following in China, and VW Group decided to leverage it to create a new brand targeting young, first-time buyers. The first Jettas were (of course) the original Jetta sedan, followed by several rebadged SEAT SUVs. Now, at this year's Beijing Motor Show, Jetta is being reinvented as a largely NEV (PHEV,
Adam Bernard
Apr 231 min read
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