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Stellantis’ New Plan: New Products, New Segments, and a Hint of Nostalgia
Stellantis’ $70 billion “FaSTLAne” plan for 2030 includes some intriguing new products, resurrecting several familiar nameplates from the 1970s and 1980s and expanding into new product segments… When PSA and FCA merged, many assumed that some of the underperforming brands would be kicked to the curb. But CEO Carlos Tavares surprised just about everyone by not only reviving Lancia (which by then was one aging minicar sold in a handful of countries) but keeping all the other br
Adam Bernard
Jun 86 min read
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